10 Apr 2025

Corporate learning: How technology makes tuition more efficient

LEARNTEC 2025: Trade fair premieres all about artificial intelligence, gamification and learning analytics

At LEARNTEC, from May 6 to 8, 2025 at Messe Karlsruhe, exhibitors from all over the world will be presenting their solutions for modern education technology. One of the major topics of the most important trade fair and convention for digital education is how the effectiveness of professional development can be increased – by personalizing it, populating it with playful elements and thus inspiring the motivation of employees.

In Halls 1 and 2, the focus is on vocational education and training. In addition to numerous exhibitor product debuts, central points of contact include the Future Lab, which offers a glimpse into the future of education, the AR/VR Area, which is dedicated to immersive learning experiences with exhibitors and workshops, the Main Stage with keynotes and panels, and the Focus Stage with various topic slots ranging from SMEs to digital education at universities.

E-Learning expert Sünne Eichler from the LEARNTEC convention committee, says: “AI is currently the dominant innovation in learning technologies. This is keeping both providers and users busy. How can AI change the creation of learning opportunities and learning environments for the better, for example by making them more efficient or learner-focused? The example of learning companions illustrates this particularly well: learners can interact individually with their personal chatbot – but, at the same time, learning support from humans is also important. And that is perhaps the important message: AI is a great assistant for creating space for personal support.”

Gamification: Don't forget the fun factor

The fact that learning has a more lasting effect when achieved through play applies not only to pupils, but also in a professional context. Exhibitor Business Escape Games (Hall 1, E58) will be presenting its new product for the first time at LEARNTEC, a retro game that is currently still in development and designed for use in recruitment. The company from Lower Saxony has been a visitor to LEARNTEC for two years and exhibiting since 2023. “Humanoid robots, artificial intelligence and gamification are becoming more important every year and we believe the trend will accelerate and continue to grow in the coming years,” says Tim Heitmann, CEO of Business Escape Games. A special programme on the Focus Stage on Thursday afternoon will provide an overview of gamification.

Expertise in data protection, AI and compliance

New technologies in companies also bring with them legal challenges – a topic to which exhibitor Lawpilots (Hall 1, G53) has dedicated itself. The company offers e-learning courses on occupational health and safety, data protection and IT security. At LEARNTEC, Lawpilots will be premiering a self-assessment solution for AI skills, which employees can use to measure and improve their AI skills.


Individual learning through AI and learning analytics

EdTech provider Pinktum, Micromate and SmartEduAi, among others, will be presenting the wide range of possible applications offered by artificial intelligence. Pinktum (Hall 1, E55) will be showcasing its first AI coach for human skills, PinkPro. The Swiss company Micromate (Hall 2, J47) is featuring an intelligent learning assistant including a chatbot-based skills gap analysis. Users can utilize the chat to find out which learning content best suits their needs. The goal: learning paths that are personalized and ultimately lead to measurable learning success. At the SmartEduAI stand (Hall 2, I52), trade visitors will be able to find out about the opportunities for individual learning with AI - topics include adaptive and individual learning, targeted data analysis to monitor success and AI chatbots to answer learners' questions directly. Co-founder Stefan Licht says: “LEARNTEC offers SmartEduAi GmbH the ideal platform to present our innovative educational technologies and interact with experts. The use of AI in digital education enables individualized learning concepts and thus creates more educational equity and efficient learning.”

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About LEARNTEC

LEARNTEC is Europe's largest event for digital education. Decision-makers from industry, consultancies, retail and sales as well as schools and universities come to Karlsruhe every year to find out about and exchange information on the potential of digital learning. The LEARNTEC convention provides practical knowledge over three days. Open-space sessions and panels encourage dialogue between speakers and participants.

Further information is convention online at https://www.learntec.en.

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Portrait Katrin Wagner
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Katrin Wagner
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